If you are marketing your business in Oklahoma City, OK, then you are researching an audience that inhabits the most populated city in the entire state of Oklahoma. This immediately means that you are competing for the attention of over 655,000 individuals along with the prevalent amount of out-of-towners that are coming to Oklahoma City for the tourist attractions.
In a location that is ripe with opportunities for billboards and additional out-of-home media formats for your advertising campaign, take heed to these six ways of spreading the awareness of your brand in Oklahoma City for small and sizable businesses.
1.) Billboards in Oklahoma City
Purchase your oklahoma city billboards in either the form of digital billboards, static billboards, or banner ads. When you buy static billboards, they are basically your typical outdoor printed billboard ads that are usually situated on the side of highways. Static billboards tend to have outdoor lights to make nocturnal viewing possible. There is another type of static ad called trivisions; they are three-sided billboards alternating between a trifecta of three different advertising billboard messages.
Digital billboards aren’t to be confused with online experiences for your brand. Instead, digital billboards are essentially Light Emitting Diode (LED) display versions of static billboards that are illuminated to be seen clearly whether it is dark or light outside and are able to be programmed to rotate between six to eight different ads that run for about eight seconds each.
The third type of billboard option is banner ads, which are those hung up physical banners that are hung up in airports and schools on walls and even from ceilings.
Banner ads fill available spaces with branding messages in a more contemporary fashion and can also be found on the internet digitally when they are viewable on the top of websites when you see a digital banner ad pop up.
2.) Digital Marketing in Oklahoma City
Speaking of digital banner ads, let’s take a deeper look into other digital marketing products that can expand your brand awareness in Oklahoma City, Oklahoma. Search engine marketing, appreciated as SEM, is a tactic to increase your organization’s search results higher with the assistance of paid ads that appear close to the top of search engine results pages that we refer to in their abbreviated form as SERPs.
You can implement display advertising to crank up your advertisements by placing them on smartphones. Two other types of digital marketing that can be useful to bolster your brand are web development and social media advertising. With web development, you are making the most of your current website by optimizing the user experience to make it more mobile phone-friendly so that the web pages can be navigated faster.
Then when it comes to social media advertising, you can use your targeted ad in a way where it can be saved and shared to be dispersed across social media platforms.
3.) Sporting Stadiums
In order to make the most of the sizable Oklahoma City audience to expand your corporate clientele, you are going to want to indulge in advertising at stadiums. Don’t forget that Oklahoma City happens to have its own professional NBA basketball team, the Oklahoma City Thunder, who play their home games at the Paycom Center, which can seat about 18,203 people during Thunder games. It was previously called the Chesapeake Energy Arena.
You are able to place your out-of-home ads inside, outside, or on the way over to the Paycom Center or other Oklahoma City stadiums and sports complexes such as Taft Stadium, Chickasaw Bricktown Ballpark, and Gaylord Family-Oklahoma Memorial Stadium.
4.) University and College Campuses
Another profitable audience that you may be able to promote your products and services to are the students, faculties, and visitors of universities and colleges that are established in Oklahoma City.
If you are wondering just how many opportunities there are to target the higher education audiences in Oklahoma City, just think about the many campuses in the area, such as Oklahoma Christian University, Heartland Baptist Bible College, Oklahoma State University Oklahoma City, Rose State College, and Oklahoma City Community College.
5.) Tourist Attractions in Oklahoma City
Using out-of-home media placements makes quite a bit of sense when they are placed in close proximity to tourist attractions that draw people towards Oklahoma City in the form of billboards or even windowscapes and wallscape ads on windows and walls, respectively. Capture the attention of the many people traveling to the Oklahoma City Zoo, the · Myriad Botanical Gardens, or museum attendees of the National Cowboy & Western Heritage Museum or the Oklahoma City National Memorial & Museum.
Make the most of your business in Oklahoma City by not only having a service that is desired but that people can’t help but talk about because they keep running into your brand’s imagery and messaging all over Oklahoma City.