Each year and every month, a lot of companies undertake the process of rebranding. This happens due to many reasons. One of the primary aspects of rebranding is carried out via the brand logo. For it, the change could be total or only partial. Because it’s the logo that represents the image of the business before the public and customers, the logo must reflect the story of the company’s growth or the future goals. Every major company in the world have altered their logos in one manner or another to reflect the current trends and also to stand out significantly from their competition.
The logo’s final design should be in line to current trends but also be vibrant enough to catch the attention of customers due to the increasing amount of ads.
In addition there are a variety of methods that allow you to design a brand new logo, or profitably modify the one you have already, for example:
- The creation of the logo solely by the proprietor of the business or employees of the company,
- Making and changing logos through specialized agencies or freelance designers, but this work is expensive.
- Logo creation in specially designed programs that allow you to select various choices.
In one way or another the rebranding process cannot be fully done without altering the logo used by the company.
The most important reasons to rebrand
There are a variety of reasons that companies are redesigning their brand. This is the reason the decision to change the logo must be based on. The principal reasons for this are:
- Expansion of the business and its entrance into new markets,
- Image of the company is slashed in a variety of circumstances
- A failed advertising campaign can further hamper the growth of the brand
- Insufficient brand recognition.
While rebranding, there will be many is going to happen in the business, however, it is advised to begin the process of rebranding with an emergence (change) in the design. This will become the new image of the company . It will advertise its products and services, not just in the domestic market, but also on the international market.
Strategies for designing and altering the logo
When you are creating or changing the logo of your company when you are creating and changing a logo, be attentive to a variety of factors, such as:
- The activities of the company,
- The reasons for changing the brand,
- Modern trends in the development of logos,
- Logos should be able to help.
Based on this, you can choose the method of creating your logo and choose elements that will help make it stand out from the competition.
1) Unique fonts
This design style allows you to keep your existing logo, but at same time, it gives the logo a new look, that will draw the attention of potential buyers. However nowadays, there are numerous styles of fonts and a logo with text can be displayed on numerous websites, which creates new avenues for advertising for advertising your brand.
In the same way this logo will be difficult to duplicate and can be noticeable through the use of vibrant colors that at the beginning will draw the attention of the consumers.
2.) Maternity hospital fashion from the 90s
In the 90s , there were lots of intriguing logos, which are now gaining popularity with people who use them. Of course, it’s not necessary to duplicate the existing logos however, some of the solutions available can serve as a base. Since the majority of logos today are bright and vibrant colors and vibrant colors, it’s likely that they will certainly grab the attention of the consumers.
3) Layering
This style is ideal for companies looking to expand its business. There are many ways to add elements to your existing logo that demonstrate the next step in branding development. While doing so the original symbolism will be preserved to show the history of the brand. consumers are more likely to be more trusting of brands with long history. If a brand has been operating on the market for some time and is a brand that has been successful and has a lot of respect from customers.
4.) Games that use symbols
In addition, the current new trend to play with the symbols could assist in saving the existing logo and bring some newness to it. The changes only affect one part that is part of the logo but the meaning will be completely altered. The logo will stand out from the familiar logo to many, however in the same way, its origins will be acknowledged that will allow you to maintain the loyalty of fans who are loyal to the company.
5.) The logo is reduced to a minimum
It has been seen since the advent of the Internet however, it does not diminish its appeal. A growing number of websites and different social networks are emerging that are a hit with different segments of the population. The simple logo permits it to be displayed across various web pages on the Internet and also on social networks which can significantly increase brand recognition and audience reach which is among the primary prerequisites to enter new markets in which the brand was never well-known.
Conclusion on the necessity to modify the logo
The logo’s change is essential when it comes to rebranding the business. The changes are implemented even by businesses which are world-class in specific segments in the marketplace. With the change of its logo, they catch the attention of those who are considering modifications to the existing logo. All of this leads to the reality that the brand is increasingly popular which results in increased sales, and in turn, an increase in company profit.